Volvo means “I roll” in Latin. Volvo is a Swedish multinational manufacturing company headquartered in Gothenburg, Sweden.
Although Volvo was established in 1915, as a subsidiary of a Swedish Ball Bearing Company, thus (I roll ) the auto manufacturer was officially founded on April 14, 1927. This is when the first car, the Volvo OV 4 series, known as “Jakob”, rolled out of the factory.
In 1924 the two founders, Gabrielsson and Larson decided to start construction of a Swedish car. Their vision was to build cars that could withstand the rigors of Sweden’s rough roads and cold temperatures. I can only imagine if they were from New York building them for the Harlem River Parkway, how similar it would be. In 1990, Volvo sold its car division to Ford Motor Company for $6.45 billion dollars. In 2010 Ford sold its interest in Volvo Cars to the Chinese motor manufacturer Geely Automobile for $1.8 billion.
Here it is; 2013 and although the shapes and sizes have changed, Volvo’s dedication to safety, environment and craftsmanship not only continue, but get better.
I test drove the 2013 Volvo S60 T5 FWD recently and took it to the awards dinner for the Active Lifestyle Vehicle event. I was there with athletes who were reviewing various categories of cars, trucks and SUVs. As I pulled up in the Volvo S60 T5 when I heard one of the football players say… “What is that car she’s driving?” That is the kind of reaction you get when you’ve not kept up with Volvo’s exterior transformations and technology such as City Safety.
My ride was comfortable from both inside and out, but what impressed me the most was the get up and go when passing other cars and taking sharp turns within the Local Motors factory track. It felt like a race car with perfect balance, taking corners and stopping at the drop of a feather. If you haven’t driven a Volvo lately, you need to stop stereotyping the car and their genius owners and start driving one. Not only is Volvo for active lifestyle owners and families, Volvo goes everywhere.
I recently returned from the Scottsdale Polo Championships with their “horses and horsepower” event with Volvo as a sponsor. How cool to watch the polo players from all over the world wearing Volvo of Phoenix on their chests. Volvo held its hood high when parked next to Ferraris and Bugatti’s. I met folks who were tailgating out of their Volvo’s just 60 feet from the International Polo match field. Volvo is safe, sexy, sturdy, sophisticated, sleek, smart and sure to please on the road or in your garage. I see Volvo S60’s rolling everywhere these days. If you meet an owner of one, just ask where they’ve been lately.
2013 Volvo S60 T5 FWD – Highlights
Base Price – $32,645 – Price Tested – $42,095.00
Miles Per Gallon – 21 City / 30 Highway
Drivetrain: 2.5 liter turbocharged 5 Cylinder – FWD
6-Speed Geartronic Auto. Trans. W/Sport-Mode
City Safety – Five 3-point safety belts – Sport Pedals
Volvo – “on call” road assist – Navigation with RTT
For more details go to www.volvocars.us
…and did you know that Volvo cars are 85% recyclable?
Who invented the three-point seat belt? Nils Bohlin, a Swedish inventor and introduced it to Volvo in 1959. Prior to the three-point seat belt there was a lap type belt invented in 1885 that came with hooks and had to be latched to a fixed object. Thank you Nils !
A similar article was published in smartfem.com at http://www.smartfem.com/automotive/volvo-rolls-everywhere-with-the-2013-volvo-s60-t5-fwd-platinum/.